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CarStory helps engage shoppers. capture more leads. turn cars faster.

What is CarStory?

CarStory uses artificial intelligence and analytics to position your vehicles to sell. The platform is built on top of the industry’s largest set of inventory and shopper insights. Used by over 7,000 dealers, marketplaces and OEMs, CarStory helps 15M consumers make better and faster decisions every month.

CarStory Market Reports offer the best ROI in the industry.







CarStory Market Reports


Your site, just better

Market Reports fit seamlessly into your site, are mobile optimized and designed to convert.

Big data, small bites

All the information a consumer needs to make a decision, packaged in easy-to-understanding cards.

Free and painless

That’s right, zero cost. And we have partnerships with every major website provider making installs a breeze.


Capture more leads

CarStory converts shoppers. It’s that simple. You can expect, at least, a 15% increase in leads.

Engage your shoppers

Want to reduce bounce rates and increase time on VDP? CarStory does that too.

Turn inventory faster

The equation is simple for dealers. More Leads + More Engagement = Faster Turn.

See It In Action

The Industry is Buzzing About CarStory

“CarStory Market Reports are helping turn our website visitors into car buyers – in addition to the amazing increase in lead conversion, our overall VDP bounce rate has gone down by 16%, while time spent on the page has increased by 10%.”

Ryan Montville

Webmaster, Checkered Flag Auto Group

“Used car shoppers spend significant time researching, often accessing over 24 research touch points before making a decision. We want to give those consumers as many reasons as possible to stay on our dealer partner websites and the Inline CarStory Market Reports deliver all the data and research a consumer needs right from the VDP page.”

Shaun Raines

Vice President of Business Development, DealerOn

“One of Ken Garff Auto Group’s key differentiators is the level of transparency and trust we give to our customers. We want consumers to expect a very different car-buying experience when visiting one of our dealerships and CarStory Market Reports are a great tool to help us achieve this goal.”

Jack Furbush

Digital Marketing Manager, Ken Garff Automotive

“It’s clear that used car shoppers require better research tools and reliable, third-party data to make their shopping experience less arduous. We’re pleased to be the first used car marketplace to integrate CarStory Market Reports into our vehicle listings and feel confident they will help spur a revolution in how consumers shop online for used cars.”

Chris Eschenburg

Vice President and GM, Autoblog

“At Hyundai, we’re always looking for ways to better convert online CPO shoppers into sales and CarStory’s independent reports do just that.”

Jose Froehlich

Senior Manager of Certified Pre-Owned, Hyundai

“CarStory Market Reports are a great, new solution that help dealers gain customer confidence in the used vehicles on their lots. We believe the reports will shorten the sales process by encouraging faster purchasing decisions and by helping dealers more rapidly move shoppers from online researchers to on-the-lot buyers. We are happy to be among the first website providers to offer our dealers CarStory Market Reports and are convinced the reports will become a de facto requirement for used vehicle listings in the future.”

Joe Chura

CEO, DealerInspire

Too many photos in online used-vehicle listings can cause “image fatigue” for consumers, a study released today found.


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Through this new tool that CarStory launched this month, vehicle research information is embedded directly into the VDP in an effort to keep that consumer on the dealership website.


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Former Kelley Blue Book President and CEO Paul Johnson Joins Vast Board of Directors
Automotive Retail Veteran to Help Accelerate the Growth of the CarStory Platform

Former Kelley Blue Book President and CEO Paul Johnson

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Volkswagen division’s certified used-vehicle sales rose 17 percent last month to 7,675. It was the brand’s best certified used-vehicle sales for a January…


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Prior to being exposed to the definition of CPO, 59 percent of new-car shoppers would consider buying certified, AutoTrader’s study found.


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Volkswagen of America has chosen CarStory to offer reports to its national dealer body that are designed to educate VW customers and make purchase decision-making smoother.


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